Ashleigh Edwards 

Co-Owner | Pro Basketball Trainer

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Ashleigh is a true veteran, when it comes to the game of basketball. She has loved the game since she was first introduced to the sport at the age of three. Edwards has been playing competitively since the age of eight, through local recreation leagues and AAU travel ball. Being the daughter of a basketball coach was all the more reason for her to perfect her craft and strive for greatness. It wasn’t long before all her time was devoted to playing sports. Ashleigh also played golf competitively on the varsity level.

Over the years Edwards continued to play her heart out for basketball, only to experience the heartache from the game. She tore both of her ACL’s at the tender age of 12 and 14. At a young age, Ashleigh knew that to be among the best she had to work twice as hard so that her injuries would not set her back. That is where she developed a passion for training. She pushed herself so hard that when she touched the floor with her coaches and teammates it was breeze. This is the same way she pushes her athletes today.

Edwards preaches work ethic, dedication, and passion to her players on a regular basis; which she believes is what it takes to be successful. Having experienced the trials, setbacks, and triumphs along the way herself, Ashleigh knows first hand what it takes to be a baller through and through at a high level. Ashleigh went on to have wildly successful high school and AAU careers, even after the knee surgeries! And was highly sought after on the college circuit.


After her senior season at Blythewood High School, she decided to attend Fayetteville State University on a full athletic scholarship where in her first season she contributed to the school’s first CIAA Championship (2009-10) in one decade. However, at the conclusion of her second season, she transferred to North Greenville University. Having  played at NGU for three seasons Ashleigh currently holds two records in assists (Assists in a Single Game, 13; Assists in a Single Season 129).


Ashleigh has always been a dedicated ball player regardless of the setbacks. Even after five major surgeries, with the last one occurring before her final collegiate season, she has remained upbeat and realistic about her life and what basketball means to her. The time has finally come for her to hang up her sneakers as a competitor, and pick up the whistle and practice plans full-time.


She is a 2014 Graduate of North Greenville University with a degree in Sport Management: Coaching. Her love for the game is what pushed her to join with Krystal Barclay to birth ISP, LLC. Before the two joined forces, Ashleigh was the owner and lead trainer of HOOP ICON.


Before opening Iconic Sport Performance, Ashleigh was the Assistant Tournament Director of Southern Premier Hoops, a basketball exposure event service. Through SPH, she has had the pleasure of learning the tricks and trades of college recruiting, which has only allowed her to enhance her coaching capabilities by advising athletes and parents on how to approach the recruiting process. Being that she knows what coaches are looking for from various levels (NCAADI-DIII, NAIA, NCAA JUCO) she is able to train athletes in ways some would never imagine.


Previously, Ashleigh has acquired a wealth of coaching experience through various camps: Univ. of SC, Clemson, Univ. of Florida, and Winthrop, Jacksonville Univ. She also has been a member of the SC 76ers coaching staff for the past seven years. Most recently with the 76ers, Ashleigh led the 17u Girl’s to a 9th place finish at AAU Nationals, and a 3rd place finish at the AAU National Showcase. Of the 10 young ladies on her most recent roster 70% went on to play basketball collegiately. Ashleigh has also been a Head Varsity Girl's Basketball Coach in the Midland's and surrounding areas at both Hunter Kinard Tyler School, and White Knoll High School.  


As co-founders of ISP, LLC, Ashleigh & Krystal have decided to take a leap of faith and combine their personal businesses for the betterment of the community, especially the adolescents. In Columbia, SC and the surrounding areas there are not many training facilities dedicated to the betterment of athletes specifically. It is our goal to help you reach yours, that is not a mantra, this is fact. Ashleigh was blessed to use sports and her passion for her training to her advantage and walked away with a college degree free from debt. Those are the most essential things we are trying to get across to our youth through the Hoop Icon: Personal Skill Development Training specifically.


It is Ashleigh’s hope to inspire basketball players to never give up on their dreams.  She is an example of how to turn trials into triumph and come out on top of all adversities.  Her journey has not been easy, but it has been worth it.  Her favorite quote is, “Too whom much is given, much is required”  (Luke 12:48). She understands that her story is not just for her, is a tool to inspire and motivate others to always chase their dreams and never give up, no matter the circumstances.


Major Awards & Recognition:

So You Want To Be A Coach Program                                              2014

Conference Carolinas’ All Academic Team                                      2011-2014

President’s List, North Greenville University                                  2011-2014

Dean’s List, Fayetteville State University                                         2009-2011

All-Region, Women’s Golf and Basketball                                      2005-2009

The State Newspaper’s Palmetto Leadership Award                    2007